8 FAB Tips for Marketing Success
Business-Smart Marketing Strategies you can put into Action Right Away.
If you are a business owner or responsible for marketing a business — read this! You’ll find 8 great marketing tips you can put into action right away and start seeing results. These are not “state secrets” that have been locked away in a high-security vault, but we still see so many companies fail to take advantage of these business-smart marketing strategies. So make a commitment. Pick just two or three and see what a difference they will make for YOUR business!
1. Claim your local business listings online.
Get listed LOCALLY. Claim your FREE business listing on Google, Yahoo, Bing and more. Read here to learn how. This will help your website stand taller on search engines.
2. Figure out your “IT” factor and capitalize on it.
What do you do better than the competition? Expand on that and make sure to tout your best attributes.
3. Stay in touch regularly with your current customers.
Are you staying top-of-mind with the customers who already like and trust you? They are much easier to sell to because a relationship and trust has already been established. If you don’t regularly invest in advertising or customer outreach of some sort, email marketing is an affordable way to make sure you stay top-of-mind with customers. Make it value-driven for the reader – for example give your loyal customers first notice of upcoming sales or special products.
4. Media mentions are golden!
Adding a public relations element to your marketing efforts can be one of the most cost-effective ways to increase exposure and drive traffic to your business and website. Content is King. The key to securing this valuable media coverage is to make sure the subject matter in the press release is content that editors feel is of value and interest to their readers. They tend to go for stories that reflect new trends.
5. Make your marketing materials part of your 24/7 “sales team.”
You have 5 to 7 seconds to get someone’s attention. Your website and sales brochure needs to do three things FAST:
- Tell them what problems you solve or needs you fill for your customer (tell people what you can do FOR them).
- Tell them who you are. ie. Who your company is, what you’re really good at and why customers love you.
- How to find you to get that service or product.
6. Optimize ALL of your marketing communications for search engines.
Yes, you need to go beyond just optimizing your website! Any writing that showcases your message, builds brand loyalty and helps drive sales should be optimized for search engines – containing keywords and quality links that will lift you into the winner’s circle.
7. Include a call-to-action on your website home page and every other logical customer touch-point.
An important component of any advertising campaign is the call-to-action. Ask for the sale and create a sense of urgency to get the potential customer to act on it. Tell people you want their business and provide an easy way to get in touch with you. Call-to-action offers can be as simple as: “Call now for a free quote,” to “Click here to download a free e-book” to “Click here to receive 20% off your first purchase.”
8. Quality content is a “must.”
While some may have thought the value of the written word has gone by the wayside, its importance is even greater in this digital age. Think of all the places throughout the internet that the written word represents your company, brand identity and promise to your customers: social media posts, You Tube, blogs, profile pages, reviews, websites, and the list goes on…
The mighty pen still wields considerable power and plays a major role in where your website ends up on search engines. Consequently, interesting content that has been optimized with keywords to attract search engines is worth its weight in gold.
Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does. — Cyrus McCormick