About FAB

Stand out in a Crowded Marketplace with FAB Marketing Group.

YOU: A passionate, driven business leader who has a vision — a dream — and needs expert support to help you get there faster.

US: A powerhouse team of artists, designers, perfectionists, planners, thinkers, dreamers and believers. Each member of the FAB team has been carefully selected for their ability to propel businesses like yours, toward increased market share and maximum potential.

FAB Marketing Group is a client-focused marketing agency that is passionate about helping businesses increase market share, build brand loyalty and drive sales! Clients rely on us for our digital and wine marketing expertise to help them achieve success without the expense of an in-house marketing department.

Beth Erlendson, Managing Director and CEO

Beth started FAB Marketing Group in 2009  with the goal of providing inspired businesses with the expertise of senior level marketing professionals without the inherent cost of an in-house team. Fast forward to 2014, and the marketing agency now has offices in Lake Oswego and Portland, OR with a team of five professionals catering to various client needs.

With more than 20 years of marketing experience, Beth brings a rich background in strategic planning, brand identity development, advertising campaign management and digital marketing. Past employers and clients where she has plied her skills include the City of Lake Oswego,  World Class Wines, Keller Williams, Golf Today Magazine Northwest, Blakeslee Vineyard Estate, RiverWest Acupuncture, Muscles in Motion, Mt. Park Homeowners Association, Premiere Property Group, TEAM Property Management,  GruntWorks Home Services, TriMet and Nike.

FAB Marketing Group is a proud member of the:  Oregon Executives Association


Sarah Giffrow, Website and Graphic Designer

Sarah’s talents run deep with years of experience designing websites for a wide variety of clients and companies, local and national, handling projects big and small. They are always eye-catching and engaging. They take the viewer on a visual journey to inform, educate, sometimes entertain, and ultimately turn them into prospective clients.

Sarah basically lives on the Internet, and she’s passionate about making the web a prettier and more useful place. She gets how important the user experience is and the science behind getting the user to take our lead to dive deeper into the website and engage. She’s ready to ply her considerable skills on your behalf.

Other skills Sarah brings to the party include photography, banner ad and custom Facebook page design, print work, virtual tour photography and Flash/interactive/motion design. A little less relevant, Sarah is a roller derby ninja and has the bumps and bruises to prove it.

Deepak Rai, Website Developer

Deepak is a Computer Engineer concerned with distilling the complex into simple, elegant, strategically-minded solutions. He’s knowledgeable across multiple programming languages and frameworks including WordPress, Magento, WooCommerce, CakePhp, CodeIgniter, JavaScript, Ajax and comfortable with Responsive designing, Theme Integration and its customisation along with integration of different Payment gateways and overall website development with excellent communication and understanding.

As a Technical Lead, he ensures all code written is structured well, has the potential to grow and expand as the need arises, and that sound development practices and methodologies, including an agile process, are utilized. He breaks down the barriers between form and function to ensure our client’s brands are as emotionally potent as they are logically grounded. Always learning.

Maxine Borcherding, Wine and Food Writer, Educator and Sommelier

Our resident wine writer is Maxine Borcherding, Sommelier and former Lead Chef Instructor at Oregon Culinary School and owner of the Taste and Compare Academy of Wine, Spirits and Food. She’s a knowledgeable force in the food and wine industry and loves making it accessible and understandable to all. Her expertly written articles are engaging and run the gamut from wine tasting notes, growing practices, to the terrior, special wine maker features, to her highly regarded food and wine pairing recommendations.

Chef Borcherding is a graduate of the International Sommelier Guild, Sommelier Diploma Program. She also is a French Wine Scholar Instructor through the French Wine Academy, a Spanish Wine Educator with the Wine Academy of Spain and a Wine Location Specialist with distinction from the Center for Wine Origins. Chef Borcherding is currently completing a certification as a Master Instructor for the Rhone region through the French Wine Academy.

Maxine Borcherding Oregon Wine Marketing and Education

Fellene Gaylord, WordPress Developer 

Fellene’s web work began in 1994 as part of an innovative development team at www.trimet.org. There, her focus on accessibility and focus on providing clear, usable customer information in her 2002 site redesign won the Top Transit Traveler award from the Federal Transportation Administration. In 2004, she began creating websites for clients as a after-work freelancer and Sirius Media was born.

Since March of 2009, Fellene has been building affordable and effective small websites for small business, non-profits and public agencies. She has created over 40 unique sites for clients ranging from health based non-profits, to photographers, artists, and musicians, to chocolatiers, landscapers, city governments, legal teams, and commercial contractors.

Few designers offer the range of skills Fellene does as she’s excels in graphic and web design, interactive design, search engine optimization, website development, cartography, and videography, with the understanding of how it works together. Every website she works on is designed to provide results that are usable, engaging and customer driven.

Jennifer Reynolds, Graphic Designer specializing in food and wine design.

FAB Marketing Group is pleased to have Jennifer Reynolds on the team for our wine and food industry client design projects. Prior to setting up as a freelance designer, Jennifer was an in-house Graphic Designer for Adidas where she created environmental graphics and branding for their national retail stores. With more than ten years of design experience, he got her start at ad agencies in San Francisco. Clients she has work with include PayDirt Wines, Catlin Gabel School, Rally Pizza, McPrice Myers, Starwood Preferred Guests, Brussels Airlines, Aer Lingus and Pie Spot.

Jennifer specializes in branding (in particular for food, wine and travel clients), Infographics, Print Design, Illustration and Maps. We are thrilled to have Jennifer on our winery team working on brand development, logo and label design for Auzriel Wines and Radman Cellars.

Kathryn Elsesser, Wine, Food and Lifestyle Photographer.

The most effective way to tell your story, to reach the hearts and minds of customers, is through visual story telling. It personalizes the experience and in a sense, brings the winery to your audience.

FAB Wine Marketing has teamed up with Oregon wine photographer, Kathryn Elsesser. Her photography brings the vineyard and winery to life, drawing out the subtleties and nuances that make the wine, winery, and winemaker so special and unique in their own right. Her photographs are rich in color and texture, evoke an emotional response, and provide a sense of place that serves to build a strong connection between consumer and brand, yet retaining a strong artistic sense.

Kathryn’s passion for the food, wine and lifestyle industries and telling engaging stories through photography, is evident by viewing her photos.

Oregon wine photography