Email marketing averages a $38 Return on Investment for every $1 spent.
FAB Marketing Group’s email marketing services includes email layout, distribution, list management and copywriting services. We also create custom mastheads and templates, providing a professional and consistent branded look to your promotions.
Stay top-of-mind with your customer base through email marketing so when it comes time for them to purchase your product or service, they’ll think of you first!
View samples of email marketing pieces FAB has created.
Types of email marketing
The format and approach you take with your email marketing could vary depending on your audience, industry and goals. Here are some of the more common types of email marketing that we can help you with:
Newsletters: Sent on a regular schedule, an email newsletter is one of the most cost-effective tools you can utilize to reach customers, fans and friends with news about your business. The key to an effective newsletter — which leads to sales — is to make them interesting and populated with information that is useful and of value to the reader. These regular missives may contain helpful industry information, advertise special promotions, announce new services or products, and promote events. But most importantly, it will keep you top of mind with your customers.
Campaigns: This could include sales or time-sensitive information. Wineries may use this to announce the release of a new vintage, while a retail shop may use this to promote an annual sidewalk sale or introduction of a new product line.
Lead-Nurture Campaigns: The goal of a lead nurture campaign is to help move a lead down the sales funnel and keep them involved and engaged in your company by sending them a series of related emails after an initial opt-in to your email list. Typically, a lead nurture campaign will have 3-5 emails sent over 60 days and will reference the original piece of content (for example “10 tips to better back health” pdf) that caused them to opt-in to your email list and then has a call-to-action for them to convert on a offer.
Product or Catalog: These emails focus on specific products/services or a suite of them.
How is email marketing valuable?
Email marketing is one of the most cost-effective, high ROI channels you can capitalize on. Consider the fact that 91% of global email users check their inbox at least daily. Email has a huge potential to help your bottom line.
Just simply sending out emails does not guarantee a return on investment. Good content helps increase the open rate. Having good offers and incentives to purchase also plays a large role in the success of your email marketing efforts. For example, do you emails have a call to action? What action would you like your readers to take — make sure to include that. People like to be asked for their business.
Check out the stats to the right to see more evidence of the real value of email marketing.
Email ranked as the No. 1 channel for ROI, beating out SEO, content marketing, paid search, direct marketing and a total of eight other channels. –Econsultancy, “2016 Email Industry Marketing Census”
On average, companies attribute 23 percent of their total sales to email marketing. – Mailigen
Email marketing averages an ROI of $38 for every $1 spent. –DMA National Client Email Report
Email is the preferred source of communication for 72 percent of consumers. – MarketingSherpa